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Prof. Dr. Renate Link

About me
  1. Position Professor Faculty of Business and Law
  2. Faculties
    • Wirtschaft und Recht
  3. Courses
  4. Contact
    1. Würzburger Straße 45
      Room C1/41/007
      63743 Aschaffenburg
    2. renate.link(at)th-ab.de
    3. + 49 60 21 4206 - 952
Portraitfoto von Renate Link

 

Positions:

Professor for Business English, Coordinator for Business Languages, Vice Head of the Language Centre, Director of the Institute for Intercult. Communication

Modules:

Business English BW & BWR, Int. Competencies: Intercult. Communication & Cooperation MIM, English for Business Travel & Tourism, Destination North, Perspectives of Global Citizenship, The (Eur)Asian Challenge, Business Seminar Germany I & II, Blended Total Immersion Week - Advanced Regional and Transversal Skills BIP

 

Biography

In addition to my degrees in Business Administration (focus: Tourism Management), in General & Business English and in Methodology & Didactics of German as a Foreign Language, I acquired additional qualifications in Vocational Pedagogy and Intercultural Communication & Cooperation.

Before becoming a professor, I was working as a Trainer for Languages and Intercultural Management with an international clientele. I hold a PhD in English Cultural Studies & Literatures and Economics; since my dissertation on Intercultural Communication in Tourism, I have been focusing on cross-cultural research. To this end, I publish scholarly articles, present papers at major international conferences, and supervise cooperative doctoral theses.

In addition, I (co-)lead several (subject-specific) didactic working groups at BayZiel and the SIETAR regional chapter Frankfurt/Rhine-Main/Lower Franconia. I am also a member of the IACCM Council.

Regular international conference attendance with own scientific contributions:

  • EAIE Annual Conference & Exhibition
    Poster Session Presenter & Conference Session Evaluator
  • NAFSA Annual Conference & Exposition
    Poster Session & Conference Session Presenter
    PFO (Poster Fair Organiser) & Poster Session Reviewer for the Poster Theme "Internationalizing the Campus" at the 2022, 2023 & 2024 NAFSA
    Winner of the Best Poster Award in the Poster Theme "Internationalizing the Campus" at the 2022 & 2024 NAFSA
  • IAIR Biennial Conference
  • IACCM Biennial Conference
  • NIC Annual Conference
  • SIETAR Europa Biennial Congress
  • SIETAR USA Biennial Conference
  • SIETAR Japan Annual Conference
  • Annual International Language Week including Intercultural Communication    

Expertise

  • General & Business English

  • Services Management, in particular Tourism Management

  • Intercultural Psychology

  • Intercultural Edutainment, Game-based Learning, Gamification and Serious Play

  • Intercultural Aspects of Virtual Conferences

Research

Units

Projects

Vita

Degree / work experience Institution / company Timescale
Post-Graduate Programme English-Speaking Countries and General & Business English 2025
Qualification in Methodology and Didactics of German as a Foreign Language 2025
Additional Qualification ICC (Intercultural Communication & Cooperation) 2025
Certified Facilitator for LEGO® Serious Play® & PLAYMOBIL®pro 2025
Training "Virtual Exchange - Student-Centred, Transnational Teaching and Learning with Projects" idA 2025
Training "Intercultural Competence China" iDA 2025
Training "Generative AI" Linking Cultures 2025
Board Member German Society for Key Competences 2022 – 2024

More projects

Support of doctoral education (Doctoral college iDok)

 

Publications

  • Link, Renate, 2024. LEGO® Serious Play® (LSP) oder PLAYMOBIL®pro. In: Interkulturelle Kompetenz online vermitteln Wiesbaden: Springer VS. S. 467 — 471. ISBN 978-3-658-40408-6. Abstract
  • Link, Renate, 2023. The Voice of Women in Higher Education: Current Perspectives of Students in Germany, Japan and Taiwan. A Contrastive Analysis of Western and Eastern Perceptions of Women Empowerment and Gender Roles Among Students. In: Women's Empowerment for a Sustainable Future S. 243 — 269.
  • Link, Renate, 2022. Global Remote Events (GRE) in Science & Higher Education (HE) with a Focus on Intercultural Aspects. In: mondial SIETAR Journal für interkulturelle Perspektiven. 28(2022)(1), S. 47 — 52.
  • Link, Renate, 2010. English for Travel and Tourism. Braunschweig: Winkler. ISBN 978-3-8045-5075-9.
  • Link, Renate, 2010. English for Travel and Tourism. ISBN 978-3-8045-5076-6.