Positions:
Professor for Business English
Coordinator for Business Languages
Vice Head of the Language Centre
Director of the Institute for Intercult. Communication
Modules:
Business English BW & BWR
Int. Competencies: Intercult. Communication & Cooperation MIM
English for Business Travel & Tourism
Destination North
Perspectives of Global Citizenship
The (Eur)Asian Challenge
Business Seminar Germany I & II
Blended Total Immersion Week - Advanced Regional and Transversal Skills BIP
Biography
In addition to my degrees in Business Administration (focus: Tourism Management), in General & Business English and in Methodology & Didactics of German as a Foreign Language, I acquired additional qualifications in Vocational Pedagogy and Intercultural Communication & Cooperation.
Before becoming a professor, I was working as a Trainer for Languages and Intercultural Management with an international clientele. I hold a PhD in English Cultural Studies & Literatures and Economics; since my dissertation on Intercultural Communication in Tourism, I have been focusing on cross-cultural research. To this end, I publish scholarly articles, present papers at major international conferences, and supervise cooperative doctoral theses.
In addition, I (co-)lead several subject-specific didactic working groups at BayZiel and the SIETAR regional chapter Frankfurt-Rhine-Main-Lower Franconia. I am also on the board of the German Society for Key Competences and a member of the IACCM Council.
Regular international conference attendance with own scientific contributions:
- EAIE Annual Conference & Exhibition
- NAFSA Annual Conference & Exposition
- IAIR Biennial Conference
- IACCM Biennial Conference
- NIC Annual Conference
- SIETAR Europa Biennial Congress
- SIETAR USA Biennial Conference
- SIETAR Japan Annual Conference
- Annual International Language Week including Intercultural Communication
Expertise
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International Business Languages
-
General & Business English
-
German as a Foreign Language & German as a Second Language
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Services Management, in particular Tourism Management
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Intercultural Communication and Intercultural Management
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Intercultural Psychology
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Intercultural Edutainment, Game-based Learning, Gamification and Serious Play
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Intercultural Area Studies with a Focus on Asia and Nordic Countries
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Intercultural Aspects of Virtual Conferences
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Strategic Internationalisation Competence
Vita
| Degree / work experience | Institution / company | Timescale |
|---|---|---|
| PhD in English Cultural & Literary Studies and Economics | ||
| Post-Graduate Programme English-Speaking Countries and General & Business English | ||
| Degree in Business Administration with a Focus on Tourism Management | ||
| Qualification in Methodology and Didactics of German as a Foreign Language | ||
| Trainer Qualification (AdA Certificate) | ||
| Additional Qualification ICC (Intercultural Communication & Cooperation) | ||
| Certified Tutor for the IRC (Intercultural Readiness Check) | ||
| Certified Facilitator for LEGO® Serious Play® & PLAYMOBIL®pro | ||
| Training "Launching Virtual Exchange at your Institution" | EAIE Academy | |
| Training "Virtual Exchange - Student-Centred, Transnational Teaching and Learning with Projects" | idA | |
| Training "Chinese for Business People" | Chinaforum Bayern e.V. | |
| Training "Intercultural Competence China" | iDA | |
| Training "Regional Competence Japan for UAS" | idA | |
| Training "Generative AI" | Linking Cultures |
Publications
- Link, Renate, 2023. The Voice of Women in Higher Education: Current Perspectives of Students in Germany, Japan and Taiwan. A Contrastive Analysis of Western and Eastern Perceptions of Women Empowerment and Gender Roles Among Students. In: Women's Empowerment for a Sustainable Future. S. 243 — 269.
- Link, Renate, 2022. Global Remote Events (GRE) in Science & Higher Education (HE) with a Focus on Intercultural Aspects. In: mondial SIETAR Journal für interkulturelle Perspektiven. 28(2022)(1), S. 47 — 52.
- Link, Renate, 2010. English for Travel and Tourism. Braunschweig: Winkler. ISBN 978-3-8045-5075-9.
- Link, Renate, 2010. English for Travel and Tourism. ISBN 978-3-8045-5076-6.