MERCURI

In collaboration, four universities, including University of Applied Sciences Aschaffenburg, have developed the transnational European Master's degree programme MERCURI (European Master in Customer Realationship Marketing).
This two-year, English-language programme allows students to explore the complexity of customer behaviour and its determinants from multiple unique cultural perspectives. The curriculum also emphasizes the critical nature of relationships between customers, companies and brands.

In addition to the programme's academic content, students particularly value the cultural diverstiy of the MERCURI programme. They believe that experiencing different cultures plays a crucial role in their personal development.

The MERCURI programme currently offers four universtiy degrees (multiple degrees), including three double degrees from the University of Katowice, the University of Bergamo and Aschaffenburg University of Applied Sciences, as well as a state-recognized university degree from CEU Cardenal Herrera University in Valencia.

• The first semester takes place at the University of Economics in Katowice (Poland)
• The second semester is held at the University of Bergamo (Italy)
• The third semester is spent at Aschaffenbur UAS (Germany)
• The fourth semester concludes the academic programme at CEU Cardenal Herrera University in Valencia (Spain)
  
  In January 2021, Aschaffenburg UAS hosted a marketing simultion for students enrolled in the English-language Master's programmes in International Management and MERCURI.